To potentially such a viewpoints and consequently incoporate the subjective adventure experience of an individual into the conceptualization of adventure tourism it world be necessary to approach and investigate the subject not only from thecurrently prevalent etic but also more from an emic perspective. These two concepts were first introduced by Pike (1954) who derided them from the linguistic terms "phonetic" and "phonmic" to be used in a more general context than linguistics. Pike was a proponent of the emic approach, regarding etic analysis merely as a means of access to emics. The discussion on the two perspective took on momentum when Harris, an anthropologist published The Nature of Cultural Things (1964) in which he strongly advocated the etic approach. He viewed it as important in itself, independent of emics. Over the years proponent of both methods have begun to acknowledge the value of the other and the necessarily to employ both to further advance knowledge. A full discussion of the on-going and complex debate appears elsewhere (Headland, Pike and Harris 1990), so brief summary of the two perspective will suffice.