2.1b 2.1b(1) Key strategic objectives are portrayed in Figure 2.1-5. Discussions during the SWOT and gap analyses identify any opportunities for innovation in products, operations, and the business model. For example, the original business model was one focused on fabrication of circuitry, including assembly. The business model and work system were modified when it was no longer economically feasible to retain assembly in-house and it needed to be outsourced. That change led to the qualification of the two EMS partners. As Collin grew in its understanding of environmental sustainability,