Competition among tourist destinations is heating up as countries with growing economies across Asia work to boost inbound tourism. The key to boosting inbound tourism is to first identify your target based on keen market insight. The next step is to develop and implement 360 degree promotion and communication strategies that touch on every aspect of a visitor’s trip, from arrival to departure.
Promoting inbound tourism is about exporting an experience (the experience of visiting Japan). It’s not something you can touch or see. This holds the potential to translate into a kind of “soft power” that could fuel a virtuous cycle, boosting the appeal of Japan as a great place to visit again and again. There are sure signs of an increasing demand for tourism products that offer authentic experiences, like visiting filming locations, enjoying local cuisines, etc.
Serving as a bridge between travelers and local communities, we promote intercultural exchanges via inbound tourism. We create new value for destinations through brand-building that promises greater visitor satisfaction and a competitive advantage in the global market that helps local economies thrive.