Measurement • Create lead indicators (or measures) throughout the employee engagement initiative to ensure that the actions being taken are achieving the results desired. This might seem redundant, but it’s critical to the success of the initiative. Lead measures in Phase 4 include successful completion of short-term action items, compilation of initial success stories, and positive “buzz” around the changes that are happening because of the employee engagement initiative. • Monitor engagement once or twice a year. • Connect/Correlate engagement scores to critical outcome measures (for example, turnover, sales, customer service) and report findings