Conclusion
Before concluding this article, one must consider the fact that news travels fast in the online world and travels instantaneously in the social media world. Therefore, this can be a force for good and at the same time, can yield unpredictable results. Moreover, integrating Facebook into a company’s overall marketing strategy must be done only after due diligence is done as the cost benefit analysis works differently for different companies in the different sectors. In conclusion, Facebook is a game changer for marketers and the emerging trends indicate that it would be used more by the marketers as they seek more bang for the buck in terms of the returns per dollar spent on marketing and advertising.