As a result, the management team began to position the SodaStream system as an environmentally sound and healthy alternative to prepared carbonated soft drinks. According to SodaStream’s corporate Web site, the company seeks to “revolutionize the beverage industry by reducing plastic bottle waste and being an environmentally friendly product…SodaStream’s vision is to create a world free from bottle. At SodaStream, we believe it is time to rethink how you make your soda and to understand the positive environmental impact when making soda at home. We are committed to continuously improving as an earth friendly brand and offering eco-friendly products that have a positive impact on our environment. “ Indeed, the company’s Web site prominently features a plastic bottle ”counter “ at the top o the page that displays management’s estimates of the number of plastic bottles that the company’s customers “have kept out of landfills” by using the SodaStram refillable system rather than purchasing prepackage soft drinks. As of July 2013, the count stood at roughly 3.2 billon bottles.