Steve Cowan is the owner of Professional Salon Concepts (PSC), a distribution company for hair salon products, in Joliet, Illinois. Steve started working for his father, a distributor of barber and beauty salon products, at age 16, and a decade later he decided to start his own business. He rented a small warehouse, hired four people, and began selling products carrying the name of famous hairstylist Paul Mitchell. Unfortunately, hairstylists ignored the products and did not buy them. Steve eventually had to let his people go and moved his products to an inexpensive basement location