Context is important, and Facebook knows it. Scale is also important, but Facebook already has that one figured out with their billion-plus users. Combine the two, and you just might have a formula for success on several different levels. In New York, Facebook has placed beacons around the city in an attempt to better understand the locations of their users. Their reason? A new feature in the Facebook app, called 'Place Tips', will soon give you contextually based information based on your location.
Mixed with your friends’ photos and SlashGear articles found in you feed, you may also see location-based information. If you’ve given the Facebook app permission to know your location while using it, simply logging on might give you info about your surroundings.
That’s the reason for those beacons in New York. Connectivity isn’t always the best in cities, but beacons, which connect via Bluetooth, can tell an app where you are better than GPS. Your proximity to the beacons matters, not what tower you’re pinging from. According to Facebook, the beacons have been placed in various bakeries, bookstores, and restaurants in the city.
Context is important, and Facebook knows it. Scale is also important, but Facebook already has that one figured out with their billion-plus users. Combine the two, and you just might have a formula for success on several different levels. In New York, Facebook has placed beacons around the city in an attempt to better understand the locations of their users. Their reason? A new feature in the Facebook app, called 'Place Tips', will soon give you contextually based information based on your location.Mixed with your friends’ photos and SlashGear articles found in you feed, you may also see location-based information. If you’ve given the Facebook app permission to know your location while using it, simply logging on might give you info about your surroundings.That’s the reason for those beacons in New York. Connectivity isn’t always the best in cities, but beacons, which connect via Bluetooth, can tell an app where you are better than GPS. Your proximity to the beacons matters, not what tower you’re pinging from. According to Facebook, the beacons have been placed in various bakeries, bookstores, and restaurants in the city.
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