Global Retailing
Globalisation in the retail industry is the strategy of unlocking sales opportunities in new markets through a mix of exporting best practice and modifying existing models to suit local needs. As modest growth and mature conditions continue in domestic markets, overseas operations will become increasingly important for the world's leading grocery retailers. However, new opportunities are being considered more carefully than ever before, with the focus more on building scale in key markets rather than broadening operations by entering additional markets.