The course focuses on the factors that differentiate one company from another.
For example, “What
makes one company more profitable and/or better managed than another?” The course will look at
various functional areas within the firm, ranging from manufacturing to marketing, and from accounting to
human relations. In addition, the concept of management, how senior managers plan, implement and
control those plans through people will be briefly discussed.
The course will enhance students’ personal skills in preparation for more advanced courses at the
university in the following ways: working in groups, analyzing cases, writing reports, and making
presentations