History The Prada brand back to the beginning of the last century. In 1913 , Mario Prada opened a luxury store in the Galleria Emanuele in Milan, selling leather handbags, travelling trunks,leather accessories and beauty cases. luxury accessories and articles if value. Thanks to its exclusively designed goods, handcrafted using fine materials and sophisticated techniques, Prada rapidly became a point of reference for European aristocracy aristocracy and the most elegant members of the haute bourgeoisie in Europe