Challenge of One Village One product (OVOP) is a strategy of rural development, those based on
significant factors such as endogenous development, self-reliance, and participation. The paper
significant factors such as endogenous development, self-reliance, and participation. The paper
aims to analysis similarity and difference of the OVOP’s movement in rural community aims to analysis similarity and difference of the OVOP‟s movement in rural community
development in the context of economic concerning. The two case studies are the best practice
development in the context of economic concerning. The two case studies are the best practice
communities between Japan and Thailand for knowledge learning process amongst communities’
communities between Japan and Thailand for knowledge learning process amongst communities‟
development (Oyama town in Oita prefecture, Japan and Ban Sangwiman community in
development (Oyama town in Oita prefecture, Japan and Ban Sangwiman community in
Nakonsitammarat province, Thailand). The framework of study was analyzed in terms of their
Nakonsitammarat province, Thailand). The framework of study was analyzed in terms of their
initiatives and policy implementation, product and production development, financial management,
initiatives and policy implementation, product and production development, financial management,
and marketing etc. This paper utilizes a documentary research and observation survey to identify
and marketing etc. This paper utilizes a documentary research and observation survey to identify
crucial factors influencing on the success of rural development. The findings are followings; 1)
crucial factors influencing on the success of rural development. The findings are followings; 1)
initiative of projects were similarly started from the poverty to making alleviate, which impelled
initiative of projects were similarly started from the poverty to making alleviate, which impelled
community members to mobilize economy in the community with the end goal of efficiently
community members to mobilize economy in the community with the end goal of efficiently
optimizing their local resources, 2) enhancing self-reliance communities could be a mechanism
optimizing their local resources, 2) enhancing self-reliance communities could be a mechanism
that leads to constructing self-community development, 2.1) revitalizing agriculture 2.2) allocating
that leads to constructing self-community development, 2.1) revitalizing agriculture 2.2) allocating
capitals and finances for local business management and for organizing local community-level
capitals and finances for local business management and for organizing local community-level
cooperatives, and 2.3) levering a community business to be a community industrial business. As a
cooperatives, and 2.3) levering a community business to be a community industrial business. As a
result, rural community development in both two communities has common principles of
result, rural community development in both two communities has common principles of
community industrial management based on a self-reliance approach.
community industrial management based on a self-reliance approach.