Ethnocentric Staffing
Gayle can rely upon ethnocentric staffing, which involves staffing the most important positions in foreign subsidiaries with expatriates from the company's home country. Expatriates are often believed to better represent the interests of the home office and ensure that the foreign offices are aligned with home headquarters. In fact, many expatriates are selected from the company's current employees and are simply transferred to a foreign subsidiary.
Ethnocentric staffing presents advantages and disadvantages. The obvious advantage to ethnocentric staffing is the alignment of interests and perspective of the home office with all foreign subsidiaries abroad. Communication is also easier because there should be no language and cultural barriers. The company may also be able to transfer employees with a clear performance record that will provide some level of predictability.
On the other hand, you can lose local perspective and insights that local employees can provide that may help overcome unique hurdles in each foreign office. Moreover, hiring expatriates tends to be expensive compared to hiring locally. Additionally, a high ratio of expatriates may create local resentment at foreign subsidiaries, which may hurt morale.