In the context of your own organization, please indicate the extent to which you agree or disagree with the following statements.
18. In the context of your own organization, please indicate the extent to which you agree or disagree with the following statements. Strongly agree Agree Neutral Disagree Strongly disagree
Business objectives are the same for app(s) and mobile-optimized site(s)
Mobile app and desktop experiences are completely different
Conversion rates are higher for mobile apps than for the mobile web
Time spent per session is higher for mobile apps than for the mobile web
Achieving stand-out in app stores is a huge challenge for us
We achieve greater employee efficiency when they use mobile apps
We can measure success and ROI of mobile apps as well as we can for our website
We can optimize our mobile apps as easily as we can optimize our website
We are aware of the different technologies available to support our mobile strategy