Transport and access -excellent for both domestic and international arrivals (s)
Accommodation-abundant but expensive and not very good (w)
Restaurants, etc.-varied, good food, interesting (s)
Local food-world -famous (s)
Nightlife and clubbing - really good but only local people know about it (o)
Museums and art galleries- not very attractive and often closed (w)
Activities for families -there aren't many (w)
The weather- much too hot is summer. Rains all winter. (T)
Marketing potential - quite limited because most tourists already know the city. (T)
Marketing strategy- a group of experts are preparing a new strategy.(O)
Current advertising- the city only uses a limited number of promotional techniques (O)
The image of the city- is often closely linked to other cities in the area. (T)