In the 1960s, the T-shirt became a means of self- expression, as well as to send advertising messages and protests. People began to dye and screen print the basic cotton T-shirt,making it an even bigger commercial success. Advances in printing and dying allowed more variety in the look of the T-shirt,and various styles in the cut of T-shirt, such as the tank top and and V- neck, came in to fashion. The T-shirt was inexpensive, stylish, and could make any statement you cared to print on it. the American T-shirt came into its own in the late sixties. Rock 'n' roll bands realized that they could make significant amounts of money selling T-shirt printed with the name of their group. Professional sports followed the bands'example,and soon the officially licensed team T-shirt became not merchandise