The Sufficiency Economy,Wich no doubt has more of a ring to it in Thai,builds on traditional Thai values of self-reliance,perseverance and wise living.Moderation is one of its key principles-neither lack nor excess,living within one's means and keeping in control of circumstances.Another is resilience and risk management,or'self immunity'as the king's Chaipattana Foundation puts it.Greater self-sufficiency is encouraged,not as an absolute,but as a way of increasing independence and autonomy