Mexico's rapid growth rate is quite impressive as the statistics for 2015 (30%) and 2014 (32%) show. But as impressive as those numbers may be, eCommerce transactions only account for about 1.5% of all retail in Mexico. A 2013 Comscore study identified two major drivers of online shopping: free shipping and a variety of payment options. In the study, 53% of shoppers interviewed said that they only bought more items in order to qualify for free shipping and the major reason for shopping cart abandonment was the lack of their desired payment option.