Distinctive business culture, management and work style
'Culture' is not simply a product of the creative enterprise but also a constant aspect of its lifeworld. Each enterprise develops distinctive social norms, behaviours, practices and modes of communicating. Founders and managers of successful creative enterprises under¬stand how to foster the values, norms and behaviours which support creative production, effective customer interaction and commercial activity.
- What values are important in relation to the business, which staff and customers share?