Questionnaires were done for research of the local consumer
evaluation aiming the topic of traditional horticultural products in the
sphere of products in horticulture and food industry. We have three
hypotheses: 1.The consumers are able to associate with messages bound
up with characteristic, regional products. 2. In the decision-making
process, in connection with the purchase and consumption of the
consumer, the knowledge of the source of supply is an influential factor.
3. The product character of traditional horticultural products gives the
chance to the consumer to acknowledge the excellent and individual
feature of the product in a higher price, consequently, the higher price
will be less influential factor in their decision-making process of the
purchase. In the years 2008-2009 we conducted primary research on
consumers of traditional horticultural products. According to the results
it can easily be brought to light that the consumers select product not
even on the basis of its price, appearance but rather on the basis of its
particular taste and the excellent quality. The consumers regard - beside
the perceptible attributes – the Hungarian provenance, place of origin
and the traditional feature as an important aspect.