quality, product range and being different (Maleki, 1991). While only one of these criteria was important at the beginning of the century, all of them are now important in recent years. The 20thand 21st centuries have been the periods in which studies related to quality and standarddization were intense. In improving quality, organizations have developed processes in which everyone from employees to customers would be able to participate. On the other hand, common norms have been enhanced towards national and international trade. Thus, as a result of this, a common language which is used for contact