The survey asked the respondents to indicate
which types of packaging are environmentally
friendly. The most frequent responses were corrugated
fiberboard cases, paper balers, and wood
crates, boxes, and baskets (see Table VI), all traditional
forms of package materials. This finding can
be explained in two ways. First, 64.9 percent of the
respondents believe that green packaging does not
have to be significantly different from traditional
packaging. This implies that purchasing professionals’
green packaging strategy may not include
the latest technological advances in packaging
design and materials. Second, traditional packing
materials provide good product protection and yet
their material cost is low compared with more
innovative and environmentally sound packaging
such as polyethylene films.22