III. ANALYSIS OF SUCCESS FACTORS
In an effort to determine the factors that contributed to the
success of the iPhone, we performed an extensive literature
review and Internet search, and then categorized the success
factors so that we could more succinctly assess how and
why iPhone is so successful. The business model of iPhone
is hypothesized to be one of its reasons for success.
However, business models alone cannot fully explain the
successes of each of these products/services. It has also
been recognized that user acceptance is key to success.
However, most user adoption studies focus on the user’s
reasons for adoption, not the factors that affect the success
of products or services. How to identify and meet
consumers' needs based on their demographics, culture, and
preferences are critical for success [18]. Finally, since
mobile communications are typically controlled by
government regulations, and mobile data services are
delivered through the mobile communication infrastructure,
the success of mobile data services also depends on these
environmental factors [19-20].