The color red can be a signal of danger, threat, and caution. In some primate species, red coloration on the face or chest signals dominance to potential opponents [4], [5] and is associated with avoidance or withdrawal behavior in conspecifics [6], [7]. In humans, red has long been used as a marker of warning or caution (e.g., stop signs, sirens, the red ink used in grading; [8]) and it serves as an anger cue when viewed on the face or neck [9]–[11]. Empirical work has begun to emerge showing that exposure to the color red has motivational, as well as symbolic, implications for human perceivers. Elliot, Maier, and colleagues [12]–[13] have shown that exposure to red primes avoidance-motivated behavior in achievement situations involving ability evaluation. For example, Elliot et al. [12] found that perceiving the word “items” on a red-colored (versus control-colored) rectangle on the cover of an IQ test led participants to select an easy versus moderately challenging version of the test (see also [14]–[16]).