Minimum General Sign Requirements
This style sign is subject to BWI or BWO approval, if due to local code
restriction and provided the property also displays a compliant Property
Identification sign.
1. All signs that display the property name, the BEST WESTERN logo
or the words “BEST WESTERN” must comply with the specifications
in this section.
2. All signs are to be manufactured with custom quality vinyl for
color uniformity in both reflected and transmitted light. The only
approved vinyl sign materials permitted are described in the
technical specifications of this section. Mismatched vinyls are
not permitted.
3. All signs must portray a quality appearance. “Budget” signs are
not permitted. Best Western reserves the right to require modifications
to your outdoor display if the display is unprofessional, misleading or
not in compliance with the Global Brand Identity Manual.
4. Best Western Brand Identity Exterior Sign Program Design Intent
Drawings and Specifications are only provided to North American
Best Western endorsed sign vendors and International Best Western
Organization Offices (BWO).
5. “The World’s Biggest Hotel Family
” or “The World’s
Largest Hotel Chain
®
®
” taglines are not to be displayed on
any external signage.