for exploratory research, suggesting construct reliability. Convergent validity is evidenced by the high standardized factor loadings Gerbing and Anderson, . 1988 . In addition, there are no large normalized residuals. Finally, a chi-square difference test was used to assess discriminant validity Bagozzi and . Phillips, 1982; Anderson and Gerbing, 1988 . The chi-square difference value between these two models is significant at p-0.0001 32.13, 1 df , indicating discriminant validity. Together, these findings suggest an excellent fit of the data to the measurement model.