Reversible addition-fragmentation chain transfer (RAFT) polymerization allows the design of tailored polymers by inducing addition and fragmentation reactions via a powerful kinetic mechanism; the process, however, is not well understood. A parametric analysis was conducted in conjunction with experimental data to provide insights into the RAFT mechanism, accounting for the key kinetics events in RAFT polymerization of styrene. The effects of overall, forward and backward fragmentations of intermediate radicals were analysed with experimental data and sensitivity investigations. Our results show that the intermediate radicals undergo relatively fast fragmentation and that the radical cleavage is symmetrical. These factors, critical in design and control, were found to profoundly influence the process kinetics and the final polymer product attributes. © 2013 Taylor & Francis.