Technological Factors
There are few industries and firms in this country that do not depend on an increasingly sophisticated technologic base. The high probability for continued technological advances provides both opportunities and threats for entire industries and fir specific firms. in technology development and technology transfer generally assume offensive posture by seeking new technical solutions to existing problems and by identifying existing technologies that can be exploited in existing markets.
Firms must also be alert for new technologies that can directly or indirectly make their products obsolete. Many of these innovations come from outside existing industries. N. H. Snyder History teaches states, that most new developments which threaten existing business practices and