Marine turtles have become a flagship species and are commonly
used in marine environmental-based campaigns such as for litter,
climate change and pollution (Frazier, 2005). While untested, it appears
that previous social-based strategies that use marine turtles to highlight
the impact of plastic pollution have generally focused on information
provision and hence not directly aimed at changing behaviour, as the
example in Fig. 1 illustrates. Given marine turtles are highly
recognisable species with broad public and tourism appeal and they
are impacted by several anthropogenic threats there is considerable
scope to improve messaging to enable changed behaviour with regard
to impacts such as marine plastic pollution. Therefore, by using marine