7. OBJECTIVES OF STUDY:
In India due to social, economic transformation and
women empowerment, women become more self reliant
and asserting their independent rights to make choices.
Indian market is changed as more and more numbers of
women are working and independent. This is changing the
way they are making their choices regarding brands. To
study their changing needs and choice present study
focussed to look about women buying behaviour and
consumption pattern of facial skin care products keeping
in view of specific objectives.
1. To study the usage pattern of facial skin care products
among women.
2. To study the brand possession of facial skin care
products among women.
3. To identify the factors affecting purchase decision of
women regarding facial skin care product.