Food is one of the major factors in determining a restaurant’s success. Food, like a restaurant’s environment, should mimic its intended style. Patrons of a fast food restaurant aren’t expecting food that’s of four-star quality, but they do expect the food to taste good and appear freshly prepared. Food that’s burnt or cold turns off customers, and while they may not leave the restaurant immediately, poorly prepared food does make them less excited about returning. Successful restaurants consistently serve fresh food that is exactly as described on the menu.