Pranda has been in the jewelry-making business for 40 years; this year is our 40th anniversary year. We have established ourselves as a well-recognized, top producer of silver and gold jewelry
in the world. Our core competency is to produce mass volumes of commercialized products that target the affordable luxury and "mass prestige" jewelry markets. Pranda is one of the few companies globally that has full integration of production, distribution and retailing to various markets. Currently we produce and manufacture in Thailand, Vietnam and Indonesia, for distribution
mainly to the US, Europe and Uk and retailing in Thailand, Vietnam and Indonesia.
As a company we have done very well in proving our capability to produce and manufacture a wide variety of jewelry products on a mass scale. We have expanded our production facilities from Thailand to Vietnam and Indonesia, and we have also developed our own brand, "Prima Gold",and established a strong retail presence in Thailand , Vietnam, Indonesia and India. Given that we already have a strong base for our business, we want to move forward in the industry by expanding our retail business as it will allow us to capture more in the value chain. All of The countries in which we are expanding have very large markets with growing consumer purchasing power, and importantly, an inherent cultural appreciation of jewelry.