Innovation as a Driver
In a resource-constrained world, we must use innovation as a driver to conserve water, increase our energy efficiency, reuse and recycle our products. We hear about the promise and potential of a sustainable economy; one that balances people, planet and profit. That vision requires a shift in thinking and approach.
Our North Star
To guide us for the long term, we developed our North Star to define what sustainable products and a sustainable company would look like. We developed our North Star in consultation with The Natural Step, an international nonprofit organization dedicated to education and research in sustainable development.
Our North Star is grounded in addressing sustainability at the very core of our business, beginning with design. But it extends across everything we do. Our commitment is to create extraordinary performance products for athletes while managing our business within nature's limits.
Nike's North Star