3. Methodology
The survey aimed to exploring factors which are affecting the happiness of employees at
work in SMEs and to measure the level of happiness at work. A total of 300 employees were
investigated by structured questionnaires. There were 100 employees from the manufacturing
sector, 100 employees from the service sector, and 100 employees from the commercial
sector. Base on five factors of happiness in the workplace which were 1) job inspiration 2)
organization’s shared value 3) relationship 4) quality of work life and 5) leadership, a
structured questionnaire was developed. The questionnaire consisted of two sections. The
first section, 9 questions, was about personal information asked for demographic variables.
The second section, 43 questions, was about opinions towards five factors of happiness at
work. The respondents were requested to state their opinions in each question on a five-point
Likert scale.
The survey was conducted during November 2010 to April 2011 by face-to-face
interviews in Chiang Mai, Thailand. The data collected from 300 respondents were analyzed
using descriptive statistics. In addition, regression analysis was used to analyze the
relationships between factors affecting happiness at work and happiness at work level.