With the exception of Jenster [32], past studies investigating the strategy-IT-performance relationship used the same criteria to compare the performance of firms with different strategies. But firms do not emphasize the same outcomes [6]. In particular, a firm's strategic mission signifies its intended trade-offs between future growth and short-term earnings/cash flow maximization [1]. Thus using the same performance measures to compare firms with different strategies has biased the results. We therefore developed different sets of performance measures to fit different strategies. The set was validated by experienced managers prior to its use.