Step Three: Describe the “End State” Goals
Setting measurable problem-solving goals provides direction. “
The key to achievingorganizational goals consists of the company being more effective than competitors in creating,delivering, and communicating superior customer value to its chosen target markets
” (Kotler &Keller, 2006, p. 16). Classic Airlines will maintain high profitability, improve stock marketshares, and implement feasible cost effective operations while maintaining reasonable budget.Classic Airlines will implement a marketing campaign to launch a revamped rewards programthat will win back old customers and recruit new loyal customers. The company will alsorestructure its operational procedures, customer services, and marketing programs to help boostcustomers’ satisfaction. In order to fortify employees’ morale, Classic Airlines will scale back onemployee reduction, design exit programs to help exiting employees in finding job opportunities,focus on restoring corporate culture to motivate employees. This will help the company toachieve the new vision of becoming a global industry leader