Several authors have noted that South Korea studied the Japanese approach and implemented it more comprehensively. Firstly the industry structure and digital technology was put in place, secondly cultural academia was encouraged by the government, and thirdly the government funded both the public and private media industries. Nissim (2005) shows that the Korean wave has had economic benefits for South Korea through increased tourism and television revenue and cultural benefits in terms of higher status throughout East Asia . Kitikorn Penrote of True Music, the Thai promoter of Super Junior states,