Hello Kitty Wines were originally conceived by Camomilla S.p.A. which is a very successful fashion company in Italy that does a huge amount of business manufacturing and selling Hello Kitty licensed merchandise in Italy and beyond. Camomilla S.p.A. partnered up with Torti "Tenimenti Castelrotto" boutique Italian winery located in the highly regarded Lombardy wine region...Our company, Innovation Spirits, has been awarded the agency to market and sell the products here in the U.S. and other select markets.