Many indigenous business persons who are into foot wear business established either through a government
micro credit scheme or founded by the themselves, their products are being looked down upon and contemptuously
regarded as low quality or inferior relative to imported shoes. If this misconception is not corrected, it will in no
small measure stifle all efforts geared towards self reliance, economic growth and development. According to Etuk
(2009), one material factor that affect the economic wellbeing of a nation besides natural resources, is population,
through which can turn its natural resources into a variety of usable products. With a population of over 140 million
(Nigeria Population Commission, 2006), Nigeria has the largest population and possibly the largest potential market
in Africa. It is in the light of this, that the federal government often urges its citizens to patronize made-in-Nigeria
products.