Direct-Selling Competitors
Mary Kay
Mary Kay Ash retired from her 25-year career in direct sales in early 1963. Upon retiring, Mary Kay wanted to write a book detailing how women could be successful in a male dominated business world. After compiling her two lists of what her previous company did well versus what she concluded would benefit from improvement, Ash realized she had developed the ultimate business plan. On September 13, 1963, she created Mary Kay Cosmetics in Dallas, Texas. Its motto, "One Women Can," continues to inspire employees and customers alike. It was Mary Kay's goal to "make everyone feel important." The way the company achieved this goal was by establishing the golden rule as the company's philosophy. Mary Kay's vision was to empower women, providing them with the opportunity to achieve personal and financial success.