We now relate findings from this study to prior conceptual work on enjoyment. Prior studies have proposed that the concept of enjoyment necessarily involves three sub-dimensions: Engagement, Positive Affect, and Fulfillment [53] and [96]. The web enjoyment experience contains several distinct characteristics and must be treated as a complex phenomenon [53]. While the findings of this study are congruent with these theories, it is necessary to compare and integrate the findings against the dimensions of enjoyment reported in Lin et al. [53]. Table 5 presents how the theoretical constructs from Lin et al. [53] are linked to the design characteristics and guidelines elicited in this study.