Advertorial
Fitting all of your desired copy in a small ad spot or radio ad can be tricky, and you can avoid eliminating important information by producing a pamphlet. For an advertisement, aim for four to six pages of evidence to support your claims about why consumers should use your company. Approach the pamphlet much like you would approach a brochure, including images and dividing it by topics, products or services. Catch your readers' eyes by using interesting colors and fonts.
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