The mechanism of implementation of adaptivebusiness strategies developed by the authors allowsto comprehensively assess the state of the market andevaluate the prospects for the company's developmentin the digital environment. The flexible tools ofthe mechanism allow choosing the most favorablescenario for external conditions of the strategy andquickly adjusting it in case of market changes. And thestrategy implementation subsystem, based on agileprinciples, helps the company achieve its priorities inthe digital environment.