Kantar Worldpanel Brand Footprint Ranking, issued on May 10, showed Vinamilk reaches almost every Vietnamese household, up to 94 per cent of the population, with the frequency of purchase at 27 times per year on average. This means it is chosen a total of 57 million times a year for in-home consumption, by consumers in the four key cities of Hanoi, Ho Chi Minh, Danang and Can Tho.