bringing “one bank”
to customers
To comprehensively serve customers’ needs,
we created a ‘one bank’ model. We built
multiple linkages within the bank between
customer segments (consumer, wealth,
corporate, SME) and our product groups
(treasury, transaction banking, capital
markets and research). This enables us to
offer the most relevant products and services
to every customer. By breaking down
product and customer segment silos, we
are able to manage customer relationships
holistically. We seamlessly serve customers
who are both a business owner and an
affluent individual with the most suitable
range of products for his personal and
business needs. For individual customers,
we consider their banking requirements at
each life stage and offer the most relevant
solutions. We also design bespoke solutions
for corporates to help them grow and
manage their financial risks.