has set the framework for food tourism in order to position itself as the world’s famous country of food. Precedence is given to
1) Quality and Value – providing confidence regarding food quality and service for
customers with diversity, high standard, and reasonable price through holding
festivals, expositions, or food activities;
2) Availability – increasing numbers and varieties of food experience by offering high quality products and opportunities for tourists to participate in local food activities, and
3) Authenticity – offering the experience of special and authentic flavors that reflects the image of the destination with nature and good hospitality.