LITERATURE REVIEW
Tourism Involvement
Early studies on involvement can be traced back to the work conducted by Sherif and Cantril (1947).
Since then, involvement has been defined variously in the context of marketing.
Houston and Rothschild(1978)for instance, proposed the notions of situation involvement,
enduring involvement and response involvement.
Finn (1983) identi-fied three orientations of involvement: product-, subject- and response-centered involvement.