First, the effect of hedonic motivation on intention to use m-learning is greater than that of
performance expectancy. This is an interesting finding. In fact, among the all significant paths, hedonic motivation is the most significant factor, as indicated by its path loadings and significance levels.
Consistent with Hong and Tam [28], the findings highlight the importance of hedonic motivation in determining undergraduate student’s intention to use m-learning which is often not considered by adoption studies in the organization setting. The results indicated that unlike utilitarian motivation is the primary factor that determines consumer behavioral intention in the workplace context; the hedonic motivation is the most significant factor in the consumer setting.