acumen. She describes the challenge of ‘balancing an eco business and marketing it to be appealing’. The target
market is also clearly defi ned: ‘Those who are time poor but have a relatively high disposable income . . . They can
pay me for the time . . .’ She is also clear about her pricing strategy: ‘I wanted to compete – not be elitist – but
maintain higher rates than traditional cottages.’ However, those rates are not set to increase by anything other
than an infl ationary measure, even in the face of demand outstripping supply. Her rationale? ‘If I go signifi cantly
higher, I will get people I don’t like