Fourthly, some issues under study include sensitive matters, such as the
relationship between social enterprise and other organizations, which can involve
negative feelings. The researcher needs to use qualitative techniques to build rapport
and form a relationship and trust with the informants in order to be able to obtain true
and accurate information and data. Thus, rapport techniques are very important to
research findings. In addition, as researchers discuss and share their research
objectives with their interviewees (research subjects), they are also enhancing the
field and knowledge base that they are contributing to. As qualitative research
involves discussions and observations with the interviewee, it allows for the
development of a closer and more in-depth rapport with each person the researcher
meets.
Fourthly, some issues under study include sensitive matters, such as the
relationship between social enterprise and other organizations, which can involve
negative feelings. The researcher needs to use qualitative techniques to build rapport
and form a relationship and trust with the informants in order to be able to obtain true
and accurate information and data. Thus, rapport techniques are very important to
research findings. In addition, as researchers discuss and share their research
objectives with their interviewees (research subjects), they are also enhancing the
field and knowledge base that they are contributing to. As qualitative research
involves discussions and observations with the interviewee, it allows for the
development of a closer and more in-depth rapport with each person the researcher
meets.
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